It feels very strange to be heading into a weekend at the bakery without sharing it on social media.
For years now, posting our bakes, cakes and counter line-up has been part of the rhythm of the week. A quick photo, a little caption, a “good morning from the bakery” — and off it goes into the world.
But today marks roughly 24 hours without access to our social media accounts, and I have to admit it feels like I’ve lost something quite significant. I hadn’t fully realised just how much I had come to rely on those platforms to share what we’re baking and to connect with our customers.
This weekend is the first time we’re going into counter service without the usual posts and stories announcing what’s coming out of the oven.
It feels a little strange.
But it has also made me reflect on something important. As much time and energy as small businesses pour into social media, ultimately we don’t have control over those platforms. And when something unexpected happens, it can leave you feeling surprisingly disconnected.
So while I’m determined to stay positive and hopeful that our accounts will be restored soon, I’m also focusing on what I do have control over.
This website.
This blog.
The bakery itself.
And of course, the early morning bake.
So here I am, writing this post, coffee in hand, surrounded by dough, exactly as I might have shared a quick update on Instagram — except today it’s here instead.
The ovens are on, the dough is waiting, and the weekend counter is about to start taking shape.
Social media or not, the baking continues.
And the bakery doors will still be open.
Kiersten
Victoria Yum Bakery