News
Eighteen Years In: The Joy of Getting It Just Right
Eighteen years. Eighteen years of flour-dusted aprons, early mornings, wild dreams, and lessons I never saw coming. When I started this bakery, I had no grand plan. Just a deep love for baking. I didn’t know where it would take me, no business plan. Over the years, we grew—sometimes faster than we could handle. We had big units, big teams, big ambitions... and with them came big overheads, rising ingredient costs, rent increases, and wages that weighed heavy. It looked like success from the outside, but inside, I was learning some of the hardest lessons about sustainability, burnout, and...
A Rollercoaster ride: Running a bricks and mortar indie hospitality business.
“The most consistent part of running a city centre ‘bricks and mortar’ hospitality business is the inconsistency in footfall”. For many years, I ran my business from home, a messy hobby that became my creative outlet, a form of therapy if you like. It took over at times, commercial sized packs of cake boxes lined the hallway of our modern 3 bedroom house in Hackney Wick, on Friday nights you couldn’t see the TV because I had to use every available surface to stack and store my bakes before I ventured out in the early hours of Saturday morning to...
Slowing down our food
When it comes to coffee and baked goods, quality and flavour take top priority. In a fast-paced world where convenience trumps quality, I took a bold decision over a year ago, I wanted to to slow everything down and embrace the art of handcrafting everything from scratch and by hand. Baking a small but crafted range of baked goods using fresh, local, and natural ingredients, I aimed to create a range of bakes that not only satisfied taste buds but also reassured you of our commitment to quality.At the heart of our baking philosophy lies the slow process...
Unleash Your Creativity at Our Upcoming Cupcake Decorating Workshops
Are you a baking enthusiast looking to take your cupcake decorating skills to the next level? Look no further! We are thrilled to announce a series of upcoming cupcake decorating workshops that will help you unleash your creativity and create stunning edible masterpieces. What's more, we have a special workshop aimed at children, ensuring a fun and educational experience for our little bakers-in-the-making. Join us for an unforgettable cupcake adventure!Cupcake Decorating for Grown UpsDate: Sunday 24 SeptemberTime: 10amLocation: In Store (16 Red Lion Yard, Colchester CO1 1DX)In this introductory workshop, participants will learn the basics of cupcake decorating. From perfecting piping...
Unleashing Creativity: A Retail Opportunity for Local Creators and Makers
In a world where mass-produced products dominate the retail landscape, there is an undeniable craving for unique and handcrafted creations. Customers yearn for products that reflect individuality, support local talent, and tell a story. We recognise this demand and are thrilled to announce our new retail opportunity for local creators and makers. We invite you to join us in transforming our shelves and retail space into a haven of one-of-a-kind treasures that will captivate the hearts of customers. From fresh flowers to stylish puppy apparel, exquisite greetings cards, children's clothes, aromatic candles, wax melts, bath bombs, or fabric gifts, our...