News

I’m continuing to use this blog as a way of communicating while our social media accounts remain unavailable, and today felt like a moment worth capturing. Going into the weekend without sharing our usual posts and stories felt very strange. Normally Friday evening would be filled with photos of buns and cakes, a preview of the counter and the familiar rhythm of posting, replying and checking messages. Instead, we opened the doors this morning quietly. What followed was more than I could have imagined. It was the longest queue I have seen since we opened here 12 months ago. The...

It feels very strange to be heading into a weekend at the bakery without sharing it on social media. For years now, posting our bakes, cakes and counter line-up has been part of the rhythm of the week. A quick photo, a little caption, a “good morning from the bakery” — and off it goes into the world. But today marks roughly 24 hours without access to our social media accounts, and I have to admit it feels like I’ve lost something quite significant. I hadn’t fully realised just how much I had come to rely on those platforms to...

A One-Woman Christmas Wonderland This year marks our very first Christmas in our beautiful new home in Wivenhoe — and if you know me, you know I’m a massive Christmas fan. The sparkle, the ritual, the coziness, the food… all of it. I’ve always tried to create a little bakery magic at this time of year, but stepping into a brand-new space has meant learning fresh rhythms, tighter timings, and a new routine. And so, with a bit of creative thinking (and a big pinch of festive spirit), the most obvious choice was to bring our Christmas retail offering to...

Eighteen years. Eighteen years of flour-dusted aprons, early mornings, wild dreams, and lessons I never saw coming. When I started this bakery, I had no grand plan. Just a deep love for baking. I didn’t know where it would take me, no business plan.   Over the years, we grew—sometimes faster than we could handle. We had big units, big teams, big ambitions... and with them came big overheads, rising ingredient costs, rent increases, and wages that weighed heavy. It looked like success from the outside, but inside, I was learning some of the hardest lessons about sustainability, burnout, and...

“The most consistent part of running a city centre ‘bricks and mortar’ hospitality business is the inconsistency in footfall”. For many years, I ran my business from home, a messy hobby that became my creative outlet, a form of therapy if you like. It took over at times, commercial sized packs of cake boxes lined the hallway of our modern 3 bedroom house in Hackney Wick, on Friday nights you couldn’t see the TV because I had to use every available surface to stack and store my bakes before I ventured out in the early hours of Saturday morning to...